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14 month old Caitlin Menmuir
14 month old Caitlin Menmuir

Peppa Pig launches new bedtime reading campaign

20 April 2017

Calling all parents and carers with young children…

Peppa Pig is on The Moor this Tuesday, 25 April, to launch a new campaign encouraging parents and carers to read to young children as part of their bedtime routine.

“Bath, Book, Bed”, a national BookTrust campaign, is being supported by Sheffield Libraries and parenting expert, Supernanny Jo Frost.

Librarians and Peppa Pig will be outside the Moor Market reading stories, recommending bedtime books and giving free information, which includes top tips from Jo Frost. The stories will be offered from 10am until 2pm, with Peppa Pig joining from 11am until 1pm.

Councillor Jack Scott, Cabinet Member for Community Services and Libraries at Sheffield City Council, said: “Encouraging a love of stories and reading from a very young age is really important. It’s proven to help children do well at school and opens up a whole world of imagination.

“I remember how hard bedtimes could be when my two girls were very young, but they definitely settled and enjoyed it when we read to them. I hope the children enjoy meeting Peppa and the parents and carers get some useful ideas at this event.”

Research has shown that bedtime routines are associated with improved sleep in young children. Benefits include earlier bedtimes, shorter amount of time in bed before falling asleep, less night-wakings and longer periods of sleep. And regular language-based bedtime routines such as singing, reading, or storytelling are associated with children’s increased sleep periods and improved cognitive skills, which the brain uses to think, read, learn, remember, reason, and pay attention.

Libraries in Sheffield are free to join and all branches have a children’s section. Visit www.sheffield.gov.uk/libraries for more information.