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The Breast Factor

Have you got ‘the Breast Factor’?

21 June 2017

National Breastfeeding Week 20-26 June 2017

On Monday night “The Breast Factor”, a play written, directed and acted by breastfeeding support volunteers, premiered at Sheffield Town Hall to kick-start National Breastfeeding Week, which runs all this week.

The play portrays how decisions can be made around feeding babies and uses a gameshow format to dispel myths surrounding breastfeeding.  A short clip of the play is available to watch

Now in its 18th year, National Breastfeeding Week is an opportunity for communities to come together and support breastfeeding mums, encourage expectant parents to breastfeed, and raise awareness around the health and wellbeing benefits from breastfeeding.

Today Sheffield City Council is also hosting a picnic in the Winter Garden for pregnant women, mothers and their families.  The event takes place between 10.30am and 3.30pm, and information and advice will be available.

Nawal Elamrani, Project lead and development officer at Sheffield City Council working on the UNICEF baby friendly initiative said: “National Breastfeeding Week is an opportunity to raise awareness around breastfeeding, and inform members of the community of the help and support that women can access.

“Breastfeeding is a natural way to feed our babies; which has health benefits for both baby and mum.

“We can offer support to any mums through the work of our infant feeding workers and breastfeeding volunteers and would ask mums to get in touch who need any information or advice.”

“Councillor Jackie Drayton, Cabinet Member for Children, Young People and Families at Sheffield City Council, said:  “I breastfed my children and I would encourage all women if they can to do the same.

“Not only is breastfeeding good for the baby but it’s also good for mums too, it can reduce health risks and help you lose weight.

“I know that sometimes it’s not always easy but we have a fantastic team of Breastfeeding Support and Infant Feeding staff who will help and support news mums on their journey through motherhood both pre and after birth.”

For up to the date information about the event follow https://www.facebook.com/BreastfeedinginSheffield

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