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Logo and creative identity for Special Olympics GB’s National Games revealed

Tuesday 26 January 2016

Press release sent out by Special Olympics GB

Special Olympics GB is delighted to launch the logo and identity for its National Summer Games 2017 to be held in Sheffield.

Special Olympics GB is approaching Sheffield businesses for support around all aspects of the National Games.

Local creative agencies, Test Creative and Glue, have come forward and produced the identity and branding for Special Olympics GB’s flagship event held every four years.

Special Olympics GB’s CEO Karen Wallin commented “It is important to us to work with local companies to bring the Special Olympics National Games to life from within the City.

“With the expertise of Glue and Test Creative, we were delighted with the creativity, energy and support delivered given for what will be a magnificent Special Olympics GB event in one of the country’s foremost sporting cities.”

Tom Barker, Creative Director at Test Creative, said: “Glue and Test Creative are delighted to have been approached by Special Olympics GB to help devise the Games logo and accompanying website, respectively, for the Sheffield 2017 National Games.

“This is a unique opportunity to work with a fantastic and growing charity over the next two years and to share this special website with all of the patrons, athletes, families and volunteers who will be in attendance at the games and supporting both nationally and internationally.

“The identity, branding and website are great platforms to help not only deliver information about the 2017 Games but to highlight the legacy of this fantastic charity.”

The logo and identity for Special Olympics GB’s National Summer Games Sheffield 2017 form the guises of:

• an uplifted Special Olympics GB athlete – full of confidence, passion, joy, skill and energy

• The logo and Special Olympics National Games identity also resembles a tree with its flourishing leaves – mirroring the city’s green credentials and the growth of Special Olympics GB and its athletes

This Games identity is demonstrated in an uplifting, vibrant, colourful logo which resembles the spirit, hope and passion which will be demonstrated by Special Olympics GB’s 3,000 athletes heading for Sheffield.

Special Olympics GB – Sheffield 2017 – BACKGROUND

Special Olympics GB is delighted to confirm the city of Sheffield as host for the 2017 Special Olympics GB National Summer Games. Sheffield United’s famous and world-class Bramall Lane stadium will be venue for the opening ceremony.

Special Olympics GB’s National Summer Games is the 10th in the history of the charity and will be held in Sheffield from Monday 7th August until Friday 11th August 2017. The date of the opening ceremony will be Tuesday 8th August 2017.

This will be the second time that the Special Olympics GB National Summer Games have been held in Sheffield – the last time was in 1993.

Other venues in the city for the Games will include Ponds Forge (Swimming and Boccia), English Institute of Sport (Multi sports venue) and Sheffield Hallam Football Centre – all helping to host the UK’s biggest disability sports event in 2017. More venues will be announced in the future.

The Special Olympics National Games, which will attract more than 2,500 athletes with learning disabilities, will host in the region of 20 sports including: Athletics, Artistic Gymnastics, Football, Boccia, Badminton, Short-mat Bowls, Golf, Rhythmic Gymnastics, Table Tennis, Ten Pin Bowling, Tennis and Swimming.

Special Olympics GB is the largest registered charity providing year-round sports training and competition opportunities for people with intellectual (learning) disabilities. Over 1.4 million people in the UK (2% of the population) have an intellectual disability.

Special Olympics GB’s National Summer Games is the showpiece event every four years for the organisation and its athletes.

In this country, Special Olympics Great Britain serves over 8,000 registered athletes annually through almost 150 volunteer-led local clubs and 19 regions. Special Olympics GB is also a registered charity and is supported annually by individual and corporate donations.

Councillor Julie Dore, Leader of Sheffield City Council, said: “I am absolutely delighted that Sheffield has been selected to host the Special Olympics GB National Summer Games in 2017.

“The decision is testament to the fact that Sheffield is a great sporting city, home to the sort of world-leading venues that befit a highly prestigious event such as this.

“From world-class venues such as the English Institute of Sport and Ponds Forge, to other multi award-winning venues, Sheffield really does have it all.

“However, this isn’t just about places, but about people. ‘Sheffielders’ are well known for their love of sport, in what is our welcoming and inclusive city.

“This is another opportunity for our communities to get involved in a wonderful celebration of all things sporting. We estimate the economic benefit hosting the games in Sheffield will be in the region of £1.5m.”

Sheffield City Council will be delivering the event in partnership with Sheffield International Venues (SIV), which runs key sites such as the English Institute of Sport and Ponds Forge. Marketing Sheffield will be leading on the accommodation aspect of the Games.

Sheffield United’s Operations Director Dave McCarthy, said: “This is great news to announce when the club is celebrating the 160th anniversary of its stadium. We are thrilled that Bramall Lane has been chosen to host the showpiece opening ceremony of Special Olympics GB’s National Summer Games.

“The stadium will be a great place for people from the Sheffield and beyond to attend and get right behind this impressive event which will have a real impact when it is held in Sheffield in August 2017.”

Karen Wallin, Special Olympics GB’s CEO, said: “We are delighted Sheffield United has allowed us to host the opening ceremony for our 2017 National Summer Games at their historic and impressive Bramall Lane stadium. The Opening Ceremony is a significant occasion at the Special Olympics National Games – bringing together the athletes, coaches, volunteers, families and public. It really sets the tone and builds the excitement for the Games.

“We are thrilled to be coming back to this wonderful city of Sheffield for our National Games.”