A new breastfeeding room at the Moor Market, in the city centre, was officially opened today (Friday 3 August) as part of Sheffield’s celebrations to mark World Breastfeeding Week (1-7 August).
Mums, and mums-to-be, attended the event where they came together with infant support workers to offer support to breastfeeding mums, encourage expectant parents and raise awareness about the benefits of breastfeeding.
The opening of the new breastfeeding room in the Moor Market is part of Sheffield’s initiative to encourage public places and workplaces across the city to become breastfeeding friendly. These places offer a good level of facilities and support to provide a comfortable feeding environment for mums, plus an additional reassurance from the staff and venue that they are supportive of their feeding.
Rebecca Carpenter, mum to seven month old Zoe, said:
“I wasn’t very confident about breastfeeding at first and I found it hard work. But now I’m over the hill and we’re getting on well with it. I’m hoping to use the new room when I’m in next in town.”
Councillor Jackie Drayton, Sheffield City Council’s cabinet member for children and families said: “I would encourage all new mums and mums-to-be to breast feed even for a short time, as it gives your child a great start in life.
“I know that sometimes it’s not always easy, but we have a fantastic team of breastfeeding support and I’m proud that Sheffield City Council operates a breastfeeding friendly policy.
It’s important to give mums the choice to breastfeed publicly or privately, but you should never feel like you have to hide away.”
Breastfeeding rates in Sheffield are the highest in Yorkshire, with nearly 80 per cent of new mothers breastfeeding their babies (according to 2016/17 rates).
Sheffield is the only place to receive the prestigious Unicef baby friendly award in Yorkshire and Humber recognising the city’s work promoting breastfeeding. The city hopes to apply for Unicef’s Gold Award accreditation later this year.
If you would like to find out more information or get support and information about breastfeeding please contact your infant support worker at your local family centre or go to www.breastfeedinginsheffield.co.uk