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Taming The Dragon to explore business links with China

31 July 2017

Businesses looking to build on Sheffield’s expanding links with China are being encouraged to sign up to a number of events designed to help them explore new opportunities in the country.

Sheffield City Council has launched its Sheffield China Business Programme, a series of six seminars for businesses to unlock potential opportunities and understand the different ways of working in the country.

It comes as the council prepares for a trade delegation to China, scheduled for November this year. Companies interested in exploring this opportunity are encouraged to register their interest.

The seminars begin with Taming the Dragon: An Overview of the Chinese Market, on Wednesday 6 September, starting at 8am at Sheffield Town Hall (Reception Room A). Here, organisers will reveal more about the so-called golden era of UK-Chinese relations and the continuing investment between the two countries.

At the first seminar, Ben Hui, China project manager at Creative Sheffield, will give an overview of China’s market.

Hailing Yu, China business advisor from the China Britain Business Council (CBBC) will give an update on the latest sector specific opportunities for Sheffield companies and Jerry Cheung, managing director of the New Era Square development at St Mary’s Gate, will discuss why China is a great destination for inward investment and share his secrets on how to successfully attract investors.

Duncan Hoyland, export co-ordinator of The Department of International Trade will also tell delegates how the government can support businesses in successfully exporting to China.

Places are free but must be booked in advance here.

Councillor Mazher Iqbal, cabinet member for business and investment at Sheffield City Council, said: “Sheffield already has an enviable relationship with China, educating thousands of China nationals at its two universities and working closely on the New Era Square development as well as many other projects.

“These seminars will bring in the very best local and international expertise to help businesses explore their own connectivity with China, giving them a tremendous tool-kit to tackle trade overseas.”

Follow-up events are planned from October until February next year and include:

Doing Business in China: An Introduction to Chinese Business Culture and Etiquette (October 4)

Developing Your Market in China: Sales, Marketing & Business Development (November 8)

How to get your Intellectual Property Protected Rights in China (December 6)

Getting paid from China: Advice on Finance and Money Repatriation (January 10)

What is the Belt & Road Initiative? What are The Opportunities for Businesses in The Northern Powerhouse? (February 7)

Sheffield Chamber of Commerce and Industry Executive director Richard Wright said: “I am convinced that it will be critical for Western economies like ourselves to develop strong two-way trading links with China and other Asian countries.

“This is a great opportunity for businesses to understand some of the background to the Chinese market.”

Rachel Clark, Director of Trade and Investment at Sheffield City Region, said: “We are working very closely with partners to grow the potential of the Chinese market in this region and there are some huge successes already. The region is hosting the prestigious Horasis China global conference in November which will bring high-level Chinese business people and government figures to showcase the very best of the region and make connections with regional businesses.”

The China Business Seminar series is being delivered in association with programme partners: The Confucius Institute, China Britain Business Council, China Brampton, CISDI, Department of International Trade, EasyMoshi, International Trade Forum, Irwin Mitchell, Lloyds Bank, New Era Development, Santander UK, Sheffield Chamber of Commerce, Sheffield City Region, South Yorkshire International Trade Centre, Withers & Rogers and Yee Kwan Ice Cream.

ENDS