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Young people in South Yorkshire get creative in a bid to make smoking history for future generations

youthlight28 January 2016

Young people from across South Yorkshire have come together to form a campaigning group, which will be known as Youthlight. As part of its first project, Youthlight is challenging young people to create a short video themed around the dangers of smoking.

The competition is open to all young people (aged between 13-20) in Doncaster, Sheffield and Rotherham. Entries will be judged by a panel, which includes Producer Colin Pons, Course Leader in MA Film-making at Sheffield Hallam University. Shares and likes on social media will also be taken into consideration. The creator of the best online video will win a Go Pro camera and a chance to attend a lecture at Sheffield Hallam University as an introduction to film-making.

Entrants are being urged to show their creativity by producing a 15-second clip, which will either encourage smokers to quit or prevent young people from taking up the habit. The short videos, which can feature either actors or animation, should be uploaded to www.youthlight.co.uk by midnight on 31st March.

Colin Pons, Course Leader in Film-making at Sheffield Hallam University and producer of films like HUSH and Still Loved, is looking forward to seeing the entries. He said: “Young people are among the best story tellers, particularly when it comes to creating online video content. I am really looking forward seeing the entries.

“People are being asked to tackle a tough subject so it’s going to be a real challenge to create a compelling video that gets the message across. As part of the judging process, I will be looking for creativity, content and quality of delivery. The winning video will also need to be engaging enough for people to want to share on social media.”

Alex Sisman, head boy at Yewlands Academy in Sheffield and a member of Youthlight, is urging as many young people as possible to take up the challenge. He said: “The short video competition is a great initiative to help launch Youthlight and I hope it will attract more members to join our group.

“As this is our first project together, we are really pleased to have the support of Colin Pons and Sheffield Hallam University.”

Youthlight is supported by South Yorkshire Tobacco Control Collaborative, a combined initiative between Rotherham, Sheffield and Doncaster councils, to help reduce the number of smokers in the region.

Councillor Jackie Drayton, Sheffield City Council’s Cabinet Member for Children, Young People and Families, said: “This project is a great example of partnership working as well as using young people’s creativity and video making skills to highlight the dangers of smoking, especially for young people.

“I would encourage young people to enter this competition and look forward to watching their videos.”

To find out more about Youthlight and the short video competition, visit www.youthlight.co.uk


For further media information, or to arrange an interview, please contact Linda Kelly on 0151 706 9920 or email linda@kenyons.co.uk

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